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TrailLite
Building dreams. It’s about capturing the spirit of the vision that brought about the first TrailLite Motorhome. Working with our friends at Fearless, our job was to powerfully translate TrailLite’s story into a compelling brand experience that captured the hearts & minds of its customers.
Building dreams – This is the TrailLite legacy we want to tell.
Brand Strategy
Identity Development
Purpose
Key Values
A full rebrand and strategy for a luxury motorhome company. Started in 1954, we uncovered the rich, craftsmen heritage of this family owned business and packaged it in a sleek and progressive brand.
Art Direction
Brochure
Brand Manual