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	<title>Long White Cloud  &#124;  Strategic Design &#38; Communication</title>
	<link>http://www.longwhitecloud.net</link>
	<description>Long White Cloud  &#124;  Strategic Design &#38; Communication</description>
	<pubDate>Tue, 27 Dec 2011 04:55:27 +0000</pubDate>
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	<item>
		<title>Courier Post</title>
				
		<link>http://www.longwhitecloud.net/Courier-Post</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/Courier-Post</comments>

		<pubDate>Tue, 27 Dec 2011 04:55:27 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Branding, Art Direction, Strategy]]></category>

		<guid isPermaLink="false">769570</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_Title_o.png" data-mid="4071882"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_7_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_7_o.png" data-mid="4072256"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_10_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_10_o.png" data-mid="4072792"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_8_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_8_o.png" data-mid="4072392"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_9_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_9_o.png" data-mid="4072664"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_11_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_11_o.png" data-mid="4072950"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_4_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_4_o.jpg" data-mid="3647170"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_12_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_12_o.png" data-mid="4073014"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_1_o.jpg" data-mid="3647142"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_2_o.jpg" data-mid="3647143"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_3_o.jpg" data-mid="3647144"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_5_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/769570/CourierPost_905_5_o.jpg" data-mid="3648027"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Where We Once Belonged</title>
				
		<link>http://www.longwhitecloud.net/Where-We-Once-Belonged</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/Where-We-Once-Belonged</comments>

		<pubDate>Tue, 27 Dec 2011 04:55:10 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Branding, Art Direction, Digital Illustration]]></category>

		<guid isPermaLink="false">790279</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/790279/ATC_Belong_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/790279/ATC_Belong_905_1_o.jpg" data-mid="3753987"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/790279/ATC_Belong_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/790279/ATC_Belong_905_3_o.jpg" data-mid="3754096"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/3780/790279/ATC_Belong_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/790279/ATC_Belong_905_2_o.jpg" data-mid="3754041"  border="0" align="left"/&#62;
__

Where We Once belonged is a national theatre production by ATC. Set against the back-drop of 1970s Samoa, a society on the cusp of change. It follows the life of 3 teenage Samoan girls straddling the duality of staunch tradition versus the influence of western culture. The graphic is designed to visually reflect this metamorphosis, blending new western cultural symbols juxtaposed into old traditional Samoan motifs and pattern making.</description>
		
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	<item>
		<title>Fitness Mentor</title>
				
		<link>http://www.longwhitecloud.net/Fitness-Mentor</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/Fitness-Mentor</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:57 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Strategy, Branding, Web Development, Type Design, Copywriting]]></category>

		<guid isPermaLink="false">401402</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Title_o.png" data-mid="4069509"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_11_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_11_o.jpg" data-mid="4070394"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_14_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_14_o.png" data-mid="4070684"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_15_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_15_o.png" data-mid="4071143"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_ICONS_2_905.png" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_ICONS_2_o.png" data-mid="4071137"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_16_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_16_o.png" data-mid="4071567"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_23_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_23_o.png" data-mid="5445691"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_3_o.jpg" data-mid="3234728"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_22_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_22_o.png" data-mid="5445690"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_17_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_17_o.jpg" data-mid="4074644"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_18_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_18_o.jpg" data-mid="4082758"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_7_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_7_o.jpg" data-mid="3777689"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_20_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_20_o.png" data-mid="4082961"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_21_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_21_o.jpg" data-mid="4083315"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_2_905.jpg" width="905" height="900" width_o="905" height_o="900" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_2_o.jpg" data-mid="3235026"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_4_905.jpg" width="905" height="900" width_o="905" height_o="900" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_4_o.jpg" data-mid="5445695"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_5_905.jpg" width="905" height="900" width_o="905" height_o="900" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_5_o.jpg" data-mid="5445696"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_6_905.jpg" width="905" height="900" width_o="905" height_o="900" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_6_o.jpg" data-mid="5445697"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_3_905.jpg" width="905" height="900" width_o="905" height_o="900" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_Long_3_o.jpg" data-mid="3235216"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_8_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_8_o.jpg" data-mid="3777897"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401402/FM_905_10_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401402/FM_905_10_o.jpg" data-mid="3777974"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>New Zealand Post Group</title>
				
		<link>http://www.longwhitecloud.net/New-Zealand-Post-Group</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/New-Zealand-Post-Group</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:56 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Branding, Business-to-Business, Strategy]]></category>

		<guid isPermaLink="false">852651</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_Title_o.png" data-mid="4067607"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_4_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_4_o.png" data-mid="4067802"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_5_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_5_o.png" data-mid="4067809"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_6_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_6_o.png" data-mid="4067819"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_7_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_7_o.png" data-mid="4067828"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_8_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_8_o.png" data-mid="4067851"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_9_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_9_o.png" data-mid="4067962"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_10_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_10_o.png" data-mid="4067999"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_11_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_11_o.png" data-mid="4068025"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_12_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_12_o.png" data-mid="4068113"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_13_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_13_o.png" data-mid="4068131"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_14_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_14_o.png" data-mid="4068192"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_15_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_15_o.png" data-mid="4084217"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_16_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/852651/NZPG_905_16_o.png" data-mid="4068361"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>COWaPATCHé</title>
				
		<link>http://www.longwhitecloud.net/COWaPATCHe</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/COWaPATCHe</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:55 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Strategy, Branding, Packaging]]></category>

		<guid isPermaLink="false">638544</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_Title_o.png" data-mid="4053608"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_10_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_10_o.png" data-mid="4053645"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_2_o.jpg" data-mid="2969262"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_16_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_16_o.png" data-mid="4054284"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_11_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_11_o.png" data-mid="4053763"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_12_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_12_o.png" data-mid="4053856"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_13_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_13_o.png" data-mid="4053893"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_9_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_9_o.png" data-mid="3758747"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_14_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_14_o.png" data-mid="4053904"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_Box_3_905.png" width="905" height="905" width_o="905" height_o="905" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_Box_3_o.png" data-mid="4054180"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_7_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_7_o.png" data-mid="3758709"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/638544/CP_905_15_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/638544/CP_905_15_o.jpg" data-mid="4053909"  border="0" align="left"/&#62;
__

Every solution is born out of a need. 

For COWaPATCHé it was to create a common sense, no nonsense solution to tracking, managing and recording critical dairy herd data. The result was a series of durable adhesive patches that are simple, accurate and affordable.

Long White Cloud commissioned illustrator Max Clifford to do the initial cartoons which capture the essence of the brand and creating an endearing mascot for the company.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3780/638544/prt_1284637377.png" />

	</item>
		
		
	<item>
		<title>NZ Currency Concepts</title>
				
		<link>http://www.longwhitecloud.net/NZ-Currency-Concepts</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/NZ-Currency-Concepts</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:52 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Art Direction, Branding, Design]]></category>

		<guid isPermaLink="false">32025</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_Title_o.png" data-mid="4060763"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_8_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_8_o.png" data-mid="4060729"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_6_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_6_o.jpg" data-mid="4060344"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_10_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_10_o.png" data-mid="4060855"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_7_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_7_o.jpg" data-mid="4060649"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_14_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_14_o.jpg" data-mid="4061490"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_2_o.jpg" data-mid="2198609"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_Sphere_2_905.jpg" width="905" height="302" width_o="905" height_o="302" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_Sphere_2_o.jpg" data-mid="4061220"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_1_o.jpg" data-mid="2198549"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_13_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_13_o.jpg" data-mid="4061470"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_5_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_5_o.jpg" data-mid="2998588"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_9_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32025/NZCC_905_9_o.png" data-mid="4060810"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3780/32025/prt_NZCC_thm.jpg" />

	</item>
		
		
	<item>
		<title>David Rose</title>
				
		<link>http://www.longwhitecloud.net/David-Rose</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/David-Rose</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:51 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Branding, Art Direction]]></category>

		<guid isPermaLink="false">644091</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_Title_o.png" data-mid="4053146"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_9_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_9_o.png" data-mid="4053227"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_14_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_14_o.jpg" data-mid="4053428"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_4_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_4_o.png" data-mid="3841148"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_10_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_10_o.png" data-mid="4053255"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_12_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_12_o.png" data-mid="4053337"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_6_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_6_o.png" data-mid="3841310"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_7_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_7_o.png" data-mid="3841558"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_13_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_13_o.jpg" data-mid="4053357"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_8_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_8_o.png" data-mid="3843618"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/644091/DR_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/644091/DR_905_1_o.jpg" data-mid="2998753"  border="0" align="left"/&#62;
__

Long White Cloud was asked by Aotea Interactive to work with Simon Kozak developing and extending the strategic plan into an engaging and relevant brand platform.
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3780/644091/prt_1284895801.jpg" />

	</item>
		
		
	<item>
		<title>Auckland Theatre</title>
				
		<link>http://www.longwhitecloud.net/Auckland-Theatre</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/Auckland-Theatre</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:49 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Art Direction, Branding, Design]]></category>

		<guid isPermaLink="false">32017</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_Title_o.png" data-mid="4068932"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_2_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_2_o.png" data-mid="4069206"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_3_o.jpg" data-mid="4069227"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_4_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_905_4_o.png" data-mid="4069284"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Rain_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Rain_905_1_o.jpg" data-mid="3754606"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Rain_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Rain_905_2_o.jpg" data-mid="3754582"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Rain_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Rain_905_3_o.jpg" data-mid="3754616"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Pill_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Pill_905_1_o.jpg" data-mid="3754859"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Pill_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Pill_905_2_o.jpg" data-mid="3754884"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Pill_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Pill_905_3_o.jpg" data-mid="3754947"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_CRU_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_CRU_905_1_o.jpg" data-mid="2999245"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_CRU_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_CRU_905_3_o.jpg" data-mid="3754799"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_CRU_905_4_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_CRU_905_4_o.jpg" data-mid="3754825"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Hatch_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Hatch_905_1_o.jpg" data-mid="3754217"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Hatch_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Hatch_905_2_o.jpg" data-mid="3754424"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Black_905_1_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Black_905_1_o.jpg" data-mid="3757089"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/32017/ATC_Black_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/32017/ATC_Black_905_2_o.jpg" data-mid="3757090"  border="0" align="left"/&#62;

__

End Of The Rainbow captures the dwindling twilight of Audrey Hepburn’s career. Marred by alcohol and drug addictions, the super star sets about resurrecting her career. The concept uses a vacant carpark and street lamp creating a derelict theatre to convey a sense of dellusion and a desperate attempt by the fading star to regain her former glory.

Blackbird was the most talked about, critically acclaimed production of the 2005 Edinburgh Festival before transferring to the West End in 2006. The play revolves around a relationship between an adult and a minor. The 12 year old girl turns both their lives upsidedown. The concept visually plays on the lead male character being a protector or predator.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3780/32017/prt_1290055791.png" />

	</item>
		
		
	<item>
		<title>Snitch</title>
				
		<link>http://www.longwhitecloud.net/Snitch</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/Snitch</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:47 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Branding, Packaging, Digital Illustration]]></category>

		<guid isPermaLink="false">401045</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_Title_o.png" data-mid="4062670"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_6_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_6_o.png" data-mid="4062683"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_7_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_7_o.png" data-mid="4062706"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/ARM_905_2_905.jpg" width="905" height="650" width_o="905" height_o="650" src_o="http://payload.cargocollective.com/1/0/3780/401045/ARM_905_2_o.jpg" data-mid="4062725"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_2_o.jpg" data-mid="2198407"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/ARM_905_1_905.jpg" width="905" height="650" width_o="905" height_o="650" src_o="http://payload.cargocollective.com/1/0/3780/401045/ARM_905_1_o.jpg" data-mid="3766937"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_4_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_4_o.jpg" data-mid="2990142"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_8_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_8_o.jpg" data-mid="4062786"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_10_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_10_o.png" data-mid="4062859"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_9_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_9_o.png" data-mid="4062821"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_5_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_5_o.jpg" data-mid="2990181"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/401045/SN_905_11_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/401045/SN_905_11_o.jpg" data-mid="4062866"  border="0" align="left"/&#62;

__

Long White Cloud was asked by Aotea Interactive to help develop and extend Snitch's branding and visual language. This included building a custom Snitch 'World' using real satellite imagery.
</description>
		
		<excerpt></excerpt>

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		<title>Auckland City Libraries</title>
				
		<link>http://www.longwhitecloud.net/Auckland-City-Libraries</link>

		<comments>http://www.longwhitecloud.net/following/longwhitecloud.net/Auckland-City-Libraries</comments>

		<pubDate>Tue, 27 Dec 2011 04:54:46 +0000</pubDate>

		<dc:creator>Long White Cloud  &#124;  Strategic Design &#38; Communication</dc:creator>
		
		<category><![CDATA[Branding, Art Direction, Digital Illustration]]></category>

		<guid isPermaLink="false">785024</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_Title_905.png" width="905" height="235" width_o="905" height_o="235" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_Title_o.png" data-mid="4059704"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_13_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_13_o.png" data-mid="4059856"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_12_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_12_o.png" data-mid="4059841"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_10_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_10_o.jpg" data-mid="3854713"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_14_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_14_o.png" data-mid="4059923"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_8_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_8_o.png" data-mid="3854588"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_15_905.png" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_15_o.png" data-mid="4074471"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_5_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_5_o.jpg" data-mid="3753796"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_3_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_3_o.jpg" data-mid="3727073"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_2_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_2_o.jpg" data-mid="3726978"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_9_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_9_o.jpg" data-mid="3854636"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/3780/785024/KM_905_11_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/3780/785024/KM_905_11_o.jpg" data-mid="3854747"  border="0" align="left"/&#62;
__

The Auckland City Council business direction proposal was called Ki Mua. In Maori this means ‘towards tomorrow’. It is a map for what Auckland City Libraries proposed to deliver to the public over the next 3 years. The approach was a futuristic look of how people could interact with information and graphics. The imagery throughout the booklet was printed in 877cvc sliver and black finished off with a inline overgloss, elegantly highlighting the translucent maori pattern.</description>
		
		<excerpt></excerpt>

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